Word of Mouth accounts on average for 68%* of your business, and yet most companies spend an average of 90% of their marketing budget on advertising and PR.

You will learn some key principles through authentic networking, so that your time - and money - spent on networking will yield real business opportunities.

By the end of the training, you will know how to do the following:

• Learn how to work the room and weed out time wasters
  
• Learn how to instantly remember people’s names so you can genuinely build trust and rapport
  
• Learn how to be authentically engaging by creating first impressions which last using topics which cause intrigue and talking points when introducing yourself
  
• Learn how to develop invigorating, fresh and enjoyable conversations which go well beyond the event and help you to bond by just being yourself. No tricks, no gimmicks, no falseness.
  
• Develop the key components of your networking strategy which will help you to choose the right colleagues, partnerships and collaborations to match your values and goals
  
• Master the fundamental cornerstones of authentic networking by using the ‘Four Golden Words’ – which will enable you to find the balance between giving and receiving
  
• Crucial conversations which determine why you form relationships. How to get a referral, gain crucial advice and information. Learn what people are really basing their relationship decisions on and understanding the signs.

The training also directly contributes to building community through delegates learning more about exchanging knowledge, services and contacts.

It can be useful for giving delegates a sense of belonging and a protocol with which they can enjoy networking. It also gives delegates a wider ranging route map to understand the process of adhoc networking from start to finish – i.e. from actually bumping into someone, and initiating contact, right through to the strategy of deciding how to develop a portfolio of contacts who can contribute to both their life and career.

It integrates a sense of the everyday pains and issues people face when they network, which ordinarily puts a large percentage of people off. It also adds an empowered, fun, interesting dynamic to being oneself, and behaving more authentically while learning skills of mutual contribution to the benefit of the larger groups to which we all belong.